Experience

Digital Strategist • Bright Red\TBWA

Tallahassee, FL • Oct. 2015-Present

 

• Leader in digital media department, conducting research and analyzing trends in order to:
  • Set social media/digital and branding strategies
  • Define paid strategies, aligned with business goals and objectives
  • Oversee execution on social and digital campaigns, including content creation, community management, search & respond efforts, live activations, and paid media executions
  • Manage workflow within a team of community managers and content creators
  • Provide detailed analytics on social media executions and consumer sentiment
  • Create pitch decks and present for new business
• Primarily focused on social, but spanning into UX, SEO, mobile, apps, email, etc. within an integrated advertising and PR agency
• Current client list includes: Hard Rock Hotels All-Inclusive Collection, Pilot Corporation of America, Urban Plates, Cayman Islands Department of Tourism, Mahekal Beach Resort, Gold Toe Socks.

 

Partner Marketing Media Manager • BookIt.com

PCB, FL • Jan.-Oct. 2015

 

• Campaign/media planning and buying in conjunction with major travel brands and tourism boards across domestic, Mexico, and Caribbean markets
• Primary strategic leader and program manager for multi-million dollar quarterly cooperative marketing campaigns
• Part of the team pitching hoteliers and tourism boards for inclusion into these programs, primarily acting on behalf of the marketing team as a Subject Matter Expert on programmatic and other various advertising mediums
• Coordinated on-site promotions and identified the optimal mix of media channels to promote them
  • Negotiated preferred pricing and beta access to new media platforms and products
  • Identified and optimized toward the most engaged and likely to convert audiences
  • A/B & Multivariable testing on campaign creatives and landing pages
• Copywriting and production management working over graphic design, videography and voice talent teams
• Media buying across social, programmatic display and video networks, video distribution networks, social media, affiliate channels, SEM and vertical search engines, SEM, commercial broadcast and outdoor advertising
• Responsible for building and managing campaign search optimized landing pages
• Site optimization and monetization via DoubleClick for Publishers
• Developed the brand’s affiliate and white label product offerings, and assisted in vetting businesses for acceptance into the programs
• Primary partners included: CPTM, LVCVA, Visit Florida, assorted Caribbean Islands, AM Resorts, Occidental/Barcelo, Caesars Entertainment, MGM, Disney, etc.

 

Promotional Marketing & Content Manager • BookIt.com

PCB, FL • Sept. 2011-Jan. 2015

 

• Directly supervised a team of 9 marketing and content associates
• Overseeing all site content including flash sales, on-site merchandising and SEO, developing and optimizing landing pages
• Advertiser account and campaign management for email marketing, syndicated deal networks, affiliate networks, voucher sales programs, public relations, social media, reputation management, and video distribution channels
• Responsible for developing brand guidelines and content strategy, cohesive with brand vision and goals; part of the core team responsible for brand identity, amidst major re-branding efforts
• Worked with Project Managers, developers, and multiple business units to streamline and automate processes and procedures
• Key partners included: TravelZoo, Amazon, Kayak, Dunhill Travel, TripAdvisor, BookingBuddy, SmarterTravel, Sherman’s Travel, Travel-Ticker, Amazon, TrustPilot, ResellerRatings, Pepperjam/eBay Affiliate Network and CommissionJunction, Delve Partners and Flatiron Digital

 

Regional Marketing Manager • BookIt.com

PCB, FL • June-Sept. 2011

 

• Responsible for driving traffic and hitting KPI goals using digital display, video, social media, site merchandising, SEM, vertical search, affiliate marketing, deal syndication, and email marketing
• Partnered with two Regional Directors on the Sales team overseeing all major East Coast and developing domestic markets
• Bringing together on-site and off-site strategy to meet common business objectives
• Grew business and revenue in markets including NYC, New Orleans, Miami, Chicago, LA, Anaheim, San Francisco, DC, Las Vegas, Key West, Destin/PCB/30A, Orlando, Myrtle Beach, Charleston, and Savannah

 

Sr. Promotional Marketing & Content Associate • BookIt.com

PCB, FL • Feb.-June 2011

 

• Lead on production for social media, third party email marketing, and syndicated deal network
• Maintained organizational and placement scheduling guidelines for all promotional content
• Created detailed analytics reports, including actionable steps to improve performance, and provided consulting to Sales team members in order to improve the quality of promotions that we were placing in key advertising channels
• Optimized digital marketing campaigns to maximize relevant traffic to the site and ROI

 

Sr. Market Coordinator • BookIt.com

PCB, FL • Mar. 2009-Feb. 2011

 

• Administrator for all market, area, property, and activity content, including promotional content and site merchandising
• Managed room inventory, rates, discounts, editorial and promotional content
• Maintained digital catalogs of photography and video assets for each market, area, property and activity
• Responsible for all content writing and optimization of owned landing pages
• Assisted Sales Team in business development for Costa Rica, Honduras, Belize, Argentina, Myrtle Beach, Charleston, Savannah, and NYC travel markets
• Primary trainer for Market Coordination and Market Management (Sales) departments
• Developed CMS, Extranet, and inventory management software training documents for internal team members and partners including hoteliers, car vendors, activity vendors, etc.